PROJECT:An advertising campaign to celebrate the rare Disease day, the world day of Rare Disease. Six of the rendezvous have been organised at the same time in other six different italian cities: Rome, Palermo, Lecce e Matera all in a Live streaming and connected to Rome. In the Capital the most important event: a talk show with leading representatives of the institutions, research and associative realities. Artists and musicians, all on the same stage giving strength to the message. As well an artistic installation with five screens, each with a living portrait. Five figures related to rare diseases: the patient, the family, the researcher, the doctor, the institution. In the middle of the campaign, the short film “I-NVISIBLE”, played by Paolo Briguglia, Ciro Scalera, Elisabetta De Vito and directed by director Dario Baldi: the film was chosen to involve as many people as possible in sharing and disseminating. Everything, conceived and realized by Frognroll, which offers its own contribution for free at the initiative even in past editions.
CLIENT: UNIAMO, FARMINDUSTRIA, ISS
CREATIVITY, PRODUCTION, VISUAL CONTENTS: FROGNROLL